Finding the Perfect Name for Your New Business

Finding the perfect name for your business is not easy. Once launched you will be kinda stuck with it for as long as your business is running, or go through an expensive rebranding exercise. And you’d hope that it will be the first thing in your customers’ mind when they are looking for products or services in your line of business.

While some believe that the best names are non-words, a blank slate where a business could create their image upon, others think the names should be self explanatory so potential customers know immediately what you offer. Some think made up words are more memorable than real words, while others think otherwise.

The fact is, any name could be effective if it is supported with appropriate marketing efforts and strategy. So, where do we start?

APPEAL
Pick a name that appeals to the potential customers you are trying to reach.

FAMILIAR
Use a comforting or familiar name that brings up up pleasant memories so customers respond to your business on an emotional level.

BREVITY
Never pick a name that is long or confusing. This is especially true if you are going after younger target market.

GET CREATIVE
Come up with names that can be more meaningful than existing words For example, “Acura” has no dictionary definition but the word suggests precision engineering, just as the company intended.

TEST YOUR NAME
Shortlist your options to four or five names that are memorable and expressive, then put them through tests, ranging from legal tests (trademark) to social media handles availability.